Helping you leverage the power of nature’s barcode – DNA – to gain deep supply chain understanding with verifiable data insights – a competitive advantage.
Undeniable precision. Unlimited possibilities.
Merck Animal Health is your partner for
traceability and transparency solutions.
DNA TraceBack® is a game-changing meat and seafood traceability solution that uses nature’s barcode — DNA — to precisely trace every cut from farm to table. Through unparalleled data insights, you gain new opportunities to increase transparency, building brand value and consumer trust. With undeniable precision, DNA TraceBack® provides a competitive advantage and unlimited possibilities to differentiate your brand with confidence.
DNA TraceBack® is the most advanced animal protein traceability technology on the market and supports supply chain integrity by verifying production claims. The exact origin of meat or seafood is verified all the way to individual cuts of animal protein served in restaurants and sold in the retail case.
Traced. Verified. Trusted.
DNA TraceBack® helps protect brand integrity by achieving supply chain compliance – first traceable U.S. foodservice beef brand becomes fastest growing brand.
A USDA Process Verified Program, DNA TraceBack® grinds flow analysis forms part of the support documentation for food safety protocols in meat grinding facilities.
Working to be the leader providing valuable animal health solutions, technology and insights.
Technology and the next generation – a conversation with National FFA student leaders.
Innovation and technology are moving the animal agriculture industry forward.
The Science of Healthier Animals guides our work at Merck Animal health, and our technology solutions from animal identification and monitoring to traceability help improve outcomes while connecting the food supply chain.
