Sure Petcare Announces New Program for Veterinary Practices Opportunity to Increase Revenue

MADISON, N.J.,  March 25, 2021 – Sure Petcare, the leading pet technology specialist, today announced a  Veterinary Recommendation Program among U.S. veterinary hospitals. The program offers veterinary hospitals a commission for each online transaction that results from a recommendation of select SURE PETCARETM connected products, including  the ANIMO® Activity & Behavior Monitor, SUREFEED® Microchip Pet Feeder Connect and SUREFLAP® Microchip Cat Door Connect.

The program was developed in response to veterinarians who expressed strong interest in SURE PETCARETM products but did not have space for additional inventory during the COVID-19 pandemic. Functioning on a zero-inventory model, customers who purchase select products through a web link provided by their veterinarian on Sure Petcare’s website also receive a discount and free shipping.

“It can be difficult for pet parents to spot subtle changes in their pet’s activity and behavior, which may indicate a change in their health or well-being,” said Dr. Nicole E. Sinclair-Torre, DVM,  MBA, and associate director, Veterinary Professional Services, Merck Animal Health. “By constantly monitoring a pet’s activity and behavior, our line of connected products can reveal a pet’s usual behavior profile, making it easier to spot when something changes. The Sure Petcare monitoring approach to pet care can provide benefits for veterinarians, pet owners  and their pets.”

            Veterinary hospitals interested in participating in the program should contact their Merck Animal Health sales representative or visit

Veterinary hospitals already enjoying the benefits of the Sure Petcare Veterinary Recommendation program have seen success for their practices.

 “We strongly suggest utilizing the Sure Petcare Veterinary Recommendation Program to interested veterinary practices,” said Madeline McGowan, hospital manager at Companion Animal Hospital in Wicker Park, Illinois. “It was easy to setup and we don’t have to carry stock which takes away the stress of inventory. It’s great to be rewarded for recommending products we believe in to help pet owners care for their pets. We often recommend the SUREFEED® Microchip Pet Feeder Connect to pet owners with a multi-pet household to prevent food stealing while tracking food intake.”

For more information about the Sure Petcare Veterinary Recommendation Program, please visit:


Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, we have developed an award-winning range of microchip-operated pet doors and feeders, which solve many problems commonly experienced by pet owners. SURE PETCARETM, along with HOMEAGAIN®, is a Companion Animal portfolio of digital products within Merck Animal Health. In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviors, activities and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and well-being. Sure Petcare sells direct through retail stores and veterinary practices in 35 countries.

Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

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