Optimizing breeding with heat monitoring technology

Thomas Angus Ranch in Baker City, Oregon, spans 60 miles across the state’s eastern rangeland. For more than 70 years, this family-owned seedstock operation has been dedicated to producing superior Angus genetics. Rooted in tradition while being driven by innovation, ranch owner Rob Thomas has been using SenseHub® Cow Calf for over four breeding seasons.

“Primarily, we use SenseHub Cow Calf for heat detection,” says Thomas. “Our number one challenge is distance, and it has allowed us to bridge that distance and manage cattle that are over an hour away.”

Ranchers from across the globe face challenges as varied as the landscapes they run cattle on, but one resource always short in supply is time. There simply never seems to be enough hours in the day to accomplish everything. That’s where SenseHub Cow Calf comes in.

“Being able to quickly access the SenseHub Cow Calf dashboard has been a tremendous time-saver,” Thomas says. “It helps us understand what the operation needs and how we can support their daily planning. Saving time while improving results — that’s a game changer.”

The ranch is fully using artificial insemination and embryo transfer, so accuracy in heat detection is critical. With SenseHub Cow Calf, they have found that when they get to preg check, they are missing fewer cattle between heats.

“The results that we’re seeing have been pretty extraordinary,” says Thomas. “This last season we had one of our very best embryo transplant preg results. Those results are extremely crucial to our bottom line and for those animals staying within our herd.”

SenseHub Cow Calf has helped Thomas Angus Ranch identify animals that are ready for breeding but not showing visible signs of heat.

“It’s also helped us pinpoint certain animals that aren’t showing heat when we’re out there,” Thomas explains. “That saves them time in their reproductive year, and it makes us money.”

In an industry where efficiency and precision are essential, monitoring technology has proven to be an invaluable tool for ranchers like Thomas Angus Ranch.

“Going back to detecting heats without SenseHub Cow Calf would be tough,” Thomas says. “We could manage, but it’d feel like trading your pickup for a horse — a painful step backward.”

By saving time and improving reproductive accuracy, SenseHub Cow Calf empowers cattle operations to meet the demands of modern ranching and secure a more productive future.

Meet other Game Changers who are working to better their operations, ensure their legacies and improve their industry.

Disclaimer

SenseHub^® Cow Calf is not intended to diagnose, treat, cure, or prevent any disease in animals. For the diagnosis, treatment, cure or prevention of diseases in animals, you should consult your veterinarian. The accuracy of the data collected and presented through this product is not intended to match that of medical devices or scientific measurement devices.