Shannon never realized the vastness of the animal health business growing up. “What I really learned and what was just a profound moment for me growing up in the traditional agricultural model, raising cattle, hauling hay, was the diverse set of opportunities that exist. I never really understood the context or the nature of the business that was part of my whole life,” he explained. “Commercial agriculture is a big business. But you don’t really think of it in that context growing up in it.”