Shannon never realized the vastness of the animal health business growing up. “What I really learned and what was just a profound moment for me growing up in the traditional agricultural model, raising cattle, hauling hay, was the diverse set of opportunities that exist. I never really understood the context or the nature of the business that was part of my whole life,” he explained. “Commercial agriculture is a big business. But you don’t really think of it in that context growing up in it.”

“We’ve shifted from trying to anticipate the change and reacting, to now driving the changes
we’d like to see.”

– Shannon Keller,
Associate Vice President,
U.S. Livestock Team