Merck Animal Health Launches Cattle Care365® Initiative

Live from NCBA

MADISON, N.J., January 30, 2019 – Merck Animal Health (known as MSD Animal Health outside the United States and Canada) today announced its Cattle Care365® initiative to support cattle producers’ efforts to provide the best quality care for their animals. The program includes a series of employee training modules featuring industry experts; interactive quizzes; standard operating procedures (SOPs) and certificates of completion to document training. All are available at

“Merck Animal Health is committed to advancing the health and well-being of cattle and contributing to the ongoing success of our customers’ operations,” said Kevin Mobley, executive director of marketing and sales at Merck Animal Health. “We encourage cattle producers to be Beef Quality Assurance (BQA) certified, as well as to use Cattle Care365’s in-depth resources and on-going training to improve productivity and communication channels with employees while maintaining high-quality care and welfare for beef animals.”

A comprehensive survey of U.S. beef producers and veterinarians was used to identify the resources, topics and training that will be covered in Cattle Care365.

“We recognize the significance and quality of education and training the industry currently has available to them but more is needed,” said Guy Ellis, D.V.M., bovine technical services veterinarian, Merck Animal Health. “The fact that survey participants said they value online learning demonstrates the beef industry is able to quickly adapt to new knowledge and techniques to improve the care and welfare of all animals.”

First Module to Focus on Top Need Identified in Survey

The first educational training module focuses on beef cattle handling and processing, including preparation for processing; how to use the flight zone of cattle; handling cattle through a Bud Box, crowding tub and snake; proper use of the chute; and proper product administration. The video lessons are taught by Tom Portillo, D.V.M., manager of health and well-being for Friona Industries, an Amarillo-based cattle feeder.

“The processing barn is one of the most dangerous spots with workers sorting cattle and often handling veterinary-type procedures,” says Dr. Portillo. “It’s important to take time to teach crew members about their impact on beef quality assurance and animal well-being, along with the crew’s importance to the operation. Implementing these practices will result in improved animal health, as well as contribute to a safer environment for both cattle and their caregivers.”

The training is offered in English and Spanish. The video module is followed with a brief quiz to help ensure understanding of the material. A certificate of completion is available to document the training. SOPs also are included for managers to use alongside their veterinarian to build protocols. Cattle Care365 builds upon Merck Animal Health’s Dairy Care365® program, further demonstrating Merck’s commitment to care and welfare of all livestock.

Merck Partners with NCBA on Animal Care

In addition to launching Cattle Care365, Merck Animal Health also announced they are proud to sponsor the National Cattlemen’s Beef Association Stockmanship and Stewardship events in 2019. These regional, two-day events highlight proper animal care techniques, as well as other issues tailored for the region where the event is held.

About Merck Animal Health

For more than a century, Merck, a leading global biopharmaceutical company, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Through its commitment to the Science of Healthier Animals™, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, wellbeing and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit or connect with us on LinkedInFacebook, and Twitter at @MerckAH.