Merck Animal Health Urges Owners “Don’t Skip the Chip”

June is National Microchip Month
MADISON, N.J, June 4, 2015 – On average, one in three cats or dogs will go missing at some point in their lifetime. HomeAgain®, the Merck Animal Health pet recovery service, is encouraging pet owners to microchip their pets. Promoting “Don’t Skip the Chip™,” HomeAgain is working to create an even greater awareness of the importance of microchipping to help animal owners. Without proper identification, 90 percent of lost pets are never reunited with the owners1.
“There is a strong bond between pets and their owners and when a pet is lost, it can be devastating for the owner,” says Kathy Heaney, D.V.M., Director, Technical Services for Merck Animal Health Companion Animal Business Unit. “Microchipping may be one of the most important measures an owner can take to help ensure the safety of a pet. It’s quick and safe and provides a much greater chance of a pet and owner being reunited. We’re encouraging pet owners ‘Don’t Skip the Chip’.”
Microchipping a cat or dog is a simple procedure and can be done during a routine visit to the veterinary clinic. The microchip, which is similar in size to a grain of rice, is injected under the loose skin between the shoulder blades and takes only a few seconds. Most pets do not react any more than they would to a vaccination.
After the procedure, it is vital to register the microchip in a national recovery database such as the HomeAgain National Pet Recovery Database to link a pet with the owner’s personal contact information. In addition, pet owners must update their contact information in the database, as needed, as this is the primary tool used when working to reunite a lost or stolen pet with its owner. Virtually all veterinary clinics and animal shelters are equipped with scanners that can read the microchip to identify the pet.
Since inception, HomeAgain has reunited more than 1 million pets with their owners and that number continues to grow. For additional information about microchipping, as well as heartwarming stories of owners and pets that have been reunited through HomeAgain, visit
1. National Council on Pet Population Study & Policy. The shelter statistics survey, 1994-97. Accessed December 9, 2014.

About Merck Animal Health

Today’s Merck is a global healthcare leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Through its commitment to the Science of Healthier Animals™, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit or connect with us on LinkedIn and Twitter at @MerckAH.

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