Helping you leverage the power of nature’s barcode – DNA – to gain deep supply chain understanding with verifiable data insights – a competitive advantage.
Undeniable precision. Unlimited possibilities.
Merck Animal Health is your partner for
traceability and transparency solutions.
DNA TraceBack® (formerly IdentiGEN) is a game-changing meat and seafood traceability solution that uses nature’s barcode — DNA — to precisely trace every cut from farm to table. Through unparalleled data insights, you gain new opportunities to increase transparency, building brand value and consumer trust in food. With undeniable precision, DNA TraceBack® provides a competitive advantage and unlimited possibilities to differentiate your brand with confidence.
Technology in Agriculture is Transforming How Animals Are Raised
Farmers and ranchers are today’s pioneers using innovative, data-driven technologies that are revolutionizing better decisions and outcomes for animals, the planet, farmers and consumers. It all starts with a tag – unique animal identification is the starting point for providing the best animal care and creating a farm-to-table traceability system. Food traceability technology also enables the transparency and traceability consumers crave today for meat and seafood products.
The Science of Healthier Animals
The Science of Healthier Animals guides our work at Merck Animal Health, and our technology solutions from animal identification and monitoring to traceability help improve outcomes while connecting the food supply chain.
The future of meat and seafood traceability is here. DNA TraceBack® traces every cut from farm or sea to table. See for yourself.
A game-changing meat and seafood traceability solution. Undeniable precision. Unlimited possibilities.
Discover why you should invest in food traceability technology.
Learn how DNA TraceBack® works.
Explore how DNA TraceBack® benefits your business.
DNA TraceBack® is the most advanced animal protein traceability technology on the market and supports supply chain integrity by verifying production claims. The exact origin of meat or seafood is verified all the way to individual cuts of animal protein served in restaurants and sold in the retail case.
Traced. Verified. Trusted.
DNA TraceBack® verifies sustainable product sourcing from shrimp hatcheries, positioning brands as leaders in global shrimp animal welfare standards.
DNA TraceBack® helps protect brand integrity by achieving supply chain compliance – first traceable U.S. foodservice beef brand becomes fastest growing brand.
A USDA Process Verified Program, DNA TraceBack® grinds flow analysis forms part of the support documentation for food safety protocols in meat grinding facilities.
Providing valuable animal health technology, solutions and insights
Learn how Merck Animal Health’s DNA TraceBack® traceability technology delivers transparency to help build consumer trust in food and agriculture.
Exploring agriculture with Generation Z
National FFA students and Merck Animal Health leadership discuss modern farming and the importance of agriculture technology today and in the future.
Revolutionizing dairy cow care
The Allflex® system allows farmers to evaluate and manage dairy cow well-being on an individual cow basis to improve animal health and welfare.
